Announced last week, Self Service Repair, from Apple,was born from a desire to give the most hackers of geeks the opportunity to repair their smartphones themselves, according to Tim Cook. No pressure from activist shareholders would be at the origin of this movement.
A l on the occasion of the opening of a new Apple Store in Los Angeles, Tim Cook answered questions from a local journalist, especially on the whole new repair program which will be open to everyone from the beginning of next year in the United States, and quickly in other countries, including France.
According to Tim Cook, the motivation behind this program - by the way greeted by iFixit - would have arisen from a constatation. Some of the iPhone users who would like to repair their devices themselves are given the proper training to do so.
"There is a crowd of Popular Mechanics enthusiasts out there. (in reference to an illustrious American technical and scientific journal, which explains to its readers how the world and technology works, editor's note), if you will, that I adore and that I have followed all my life. It's nice to make the manuals available, and the components, to allow these people to [fix their devices]. , Explains the boss of Apple.
Of course, he specifies that for those who do not feel like doing it, it is always possible to go to a Apple Store, to have someone do it for them. “It will always be the best way, maybe, for most people,” he puts into perspective. "But if you are a technician then go for it, because you can do it on your own.
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This program, which will make more than 200 parts available to users who wish to buy them, as well as some tools, and detailed manuals, will be based on a website and a third-party operator on which Apple has so far given no details.
The Cupertino giant recently indicated that he had been working for more than a year on the implementation of this program, without giving any real justification for this announcement, or the timing of this announcement.
However, activist shareholder groups believe the timing is not innocent. Last September, these shareholders, concerned about the environment and the right to reparationwe have in fact filed a request for Apple to review its position on independent repairers. However, Apple had until Wednesday, November 17, the same day the program was announced, to make a return to its shareholders before the SEC was seized.
Annalisa Tarizzo, lawyer for Green Century, one of the funds that filed the resolution in September, believes that “the timing is definitely not a coincidence. "But this activist fund is nonetheless satisfied since it withdrew its motion, which asked Apple to reverse its anti-repair practices.
What did not seem to be won in last October, when Apple asked the SEC to reject this resolution. Because his work was already underway? Because Apple was hoping to find another way? Impossible to say, but the bottom line is that the choice of individual redress now exists. Even if we cannot imagine ordinary individualsseize this possibility. This will at least allow skilled hackers to help their loved ones ... or to set up an activity in their spare time.
Sources: MacRumors , The Verge